There are plenty of reasons why London is GREAT
World capital of business: London is the world capital of business and Europe's business powerhouse, providing global sector strengths, talent and connectivity.
Access to markets: London is the gateway to the European Union's 27 member states, the biggest single market in the world, with a population of nearly 500 million.
Globally renowned international stock exchange: the London Stock Exchange is the leading global exchange in the world, ahead of Hong Kong and New York.
Ideal location for global HQs: London has attracted three times more European headquarters than any other city since 2003 – you will be in good company in London.
Europe's fastest growing tech cluster: with an entrepreneurial spirit and a start-up ecosystem which is ranked 2nd in Europe - London is THE place for tech companies.
A city of great talent and expertise: Home to Europe's largest regional workforce and boasting Europe's most diverse talent pool with 40% of London's 4 million strong workforce being born abroad, London gives ambitious companies access to a great wealth of talent and expertise.
Skills, technology & sustainability: The London Olympic and Paralympic Games in 2012 raised the bar in terms of skills, technology, sustainability and knowledge.
East London regeneration: London also witnessed the incredible regeneration of east London on the back of the Games, with world class facilities and a new urban park created.
The London shopping experience: London has the highest presence of international retailers across Europe, making it the destination of choice for savvy shoppers
A cultural centre: Around 78% of overseas visitors say London's cultural heritage, museums and galleries are one of the main reasons for visiting London.